Dublin City Centre's New Energy Efficient Christmas Tree - The Facts
Monday the 1st of December 2008
The new energy-efficient Christmas tree on O'Connell Street was a gift to the people of Dublin from the city centre business community in partnership with Dublin City Council.
The City Council's contribution to the tree was 1/3 only of the total cost at €100,000. Contrary to some reports - over its lifespan the tree will actually save the City Council €100,000 euro in comparison to purchasing a traditional tree annually. The life-span of the tree is 10 years and it is now owned by Dublin City Council.
Footfall on O'Connell Street has increased over 11%, on its highest point in recent years, since the erection of the tree. Opinions on it are varied but like all comment on art is subjective. Throughout each day people can be seen photographing the tree and getting photographed in front of the tree. Like the Spire it has become an attraction in itself for the people in the city.
Those involved in erecting the tree anticipated that the tree would become a "modern beacon of hope" in pessimistic times. The concept for the tree came from a proposal from an individual who had seen a similar one and thought it would add to the magical atmosphere of the city centre at Christmas time.
It also meets with new health and safety regulations in this area.
The traditional tree had been sourced from Coillte for the last 30 years and not from Norway as some mistakenly believe. It cost the City Council €20,000 annually to erect. (2007 prices)
The new energy efficient tree was designed and built by a French company - Blachere Illumination - who are the world leaders in energy efficient LED technology and who patented a design for the white LED in 1992. It is their company policy only to use energy efficient lighting. They are also world-leaders in festive light design.
In terms of its location the tree is in exactly the same place as in any other year, in front of the GPO on the Northside of the city.
The illustrative design at the base is to promote the magic of the city centre at Christmas time and nothing else. Credit for sponsorship and supply of the tree is given to relevant parties as is normal and traditional practice. There is not any advertising on the base of the tree. The area at the base of the tree houses the mechanical and electrical material to illuminate and erect the tree.