Dublin is in many ways unrecognisable from what it was even twenty years ago. From a city with few visitors, high unemployment, dereliction and virtually no one living in the city centre, it has changed into an accessible city, popular with tourists and young people, high employment with a thriving economy and culture and a place in the top ten of European cities. Nonetheless, the city faces many problems and has been quoted as an international example for urban sprawl. The vision presented in this report suggests strategic policy in eight areas in order to retain and build on the success that has been achieved in recent times. This vision is presented by the business sector of the city but it is a vision for the benefit of all. Without a thriving business sector any city is doomed to fail.